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Trendy cuts on teenage girls clothing
So just wanted to say thanks! Just FYI…the last place on your list is now closed. Okay, some key word: The first one, for example. They are curvy and volumptious and well filled out and beautiful. They have thighs that touch and a curve to their stomachs, and that is ok as long as they are healthy. I am at a very healthy weight according to the BMI scale, but somehow the stores that I like do not agree.
Will deffinitly have to check out the stores above aha. But my point is: Curvy is not plus, curvy is curvy and it is normal. Also, some girls out there ARE fat, and it can help boost their body image to find cute clothes for their bodies no matter what the label is.
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Despite its modest fleet of 18 stores in the U. Who is the Brandy Melville girl? One look at the brand's website and Instagram account reveals her: A post shared by Brandy Melville brandymelvilleusa on Sep 15, at 7: Congratulations, you fit in the clothes! They'll do whatever they can to fit in Brandy Melville. While teens fawn over the retailer's assortment of crop tops, halters, cardigans and more, critics say Brandy Melville has raised the stakes when it comes to fat-shaming.
Though the fashion world has long fetishized skinniness, and some labels cater to even slimmer profiles, few have taken size exclusivity this far. Yoga-wear company Lululemon, which admits plus-size customers aren't part of its strategy , does offer sizes from 0 to At Brandy Melville, nearly all the clothes are small, though a medium will pop up here and there.
To be able to shimmy into Brandy Melville's only size of skinny jeans , a girl would need to have a inch waist -- that's around a size 0 or 2, depending on the brand.
Most skirts and shorts on the website are about the same size. Similar skinny jeans at teen fashion powerhouse Forever 21 span sizes from 24 to 30 inches. Rachel Simmons, co-founder of the Girls Leadership Institute, a national nonprofit group, said Brandy Melville puts teen girls through the "paces of the popularity jungle," recreating the challenge of having to be the best and coolest in school.
Whereas typically teenage girls need to come up with the money to buy the "cool clothes," with Brandy Melville, cost isn't a challenge. The clothes are relatively affordable.
With this label, cash is beside the point -- it's all about your body. That's an alarming message to put out to impressionable teenage girls, said Simmons. The battle to be thinnest could be dangerous. More than half of teenage girls use "unhealthy weight control behaviors," like skipping meals, fasting or vomiting, according to the National Association of Anorexia Nervosa and Associated Disorders.
Brandy Melville did not respond to requests for comment from HuffPost. But in an interview with USA Today earlier this year, Jessy Longo, an executive at Brandy Melville, addressed the one-size policy, saying that if customers can't fit in the clothes, at least they can buy an accessory. The chain has 27 stores in Canada and Europe.
Brandy Melville found its groove on Instagram, where its official account boasts more than 2 million followers. A look into the brand's Instagram approach by Racked revealed the retailer's "product research department" -- a corps of teens who fit the "Brandy Girl" image perfectly.
Regular teens aspire to one day be one of these Instagram girls, or at least look like them. Diehard fangirls treat the Brandy Melville girls like Internet celebrities, pinning Brandy Melville bags on their walls as decorations and Instagramming their caches of Brandy Melville clothes, explained Sharp.
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